Poom Updates

Last updated June 30, 2022

Product

29 versions since initial launch (July 9 2022) - Major highlights are noted below-

  • Version 1 (July 9) Initial launch of Poom with free bread sharing feature on IOS

  • Version 4 (July 12) Initial launch of Poom on Google Play store (Android)

  • Version 7 (July 21) Notification screen optimized with lazy loading

  • Version 10 (July 28) Search algorithm enhanced to display most relevant results

  • Version 11 (July 29) Redesigned home feed look Able to see who liked Poom post

  • Version 13 (Aug 9) Notification badge added Poom app share link added

  • Version 14 (Aug 11) Chatroom UI enhanced Enhanced experience when requesting Poom, showing more details in the chatroom

  • Version 18 (Sept 9) Global notification triggered when there is new Poom post

  • Version 20 (Sept 13) Notification already read label is refined System message is displayed to users when Poom post is expired

  • Version 22 (Oct 7) Threaded comment section with tagging feature New profile tab design New home feed view

  • Version 23 (Oct 24) rework of introduction section when user signs up

    Notification bug fixed when user first logs in

  • Version 26 (Oct 31) Threaded comment text is wrapped Bug fixed where app hangs on certain bakery page

  • Version 28 (Nov 9) Able to report comments and users from chatroom

    Team

    • Full-time (2)

      • Sylvia Lee (CEO)

      • Paul Choi (CTO)

    • Part-time (2)

      • Hyemin Lee (Designer - 15 to 20hrs/wk)

      • Sung Jun Kim (Software Engineer - 15 to 20hrs/wk)

    • Interns (8)

      • 2 groups of 3-month internship cohorts

        • 2022 Winter (current)

          • Jasmin Lopez (Business Development - Student at Stanford U.)

          • Catherine Lee (Marketing - Recent grad from Parsons School of Design)

          • Jingwen Luo (UI/UX - Recent bootcamp grad)

          • Anna Park (Software Engineer - Recent bootcamp grad)

        • 2022 Summer

          • Katherine Cheng (Business Development - Student at NYU)

          • Claire Ryu (Marketing - Student at High School)

          • Hengyi (UI/UX - Student at Indiana U.)

          • Chenny Yun (Software Engineer - Student at NYU)

    Business Development

    • Business Partnerships

    • Highlights of meaningful business development for the last 3 months

      • Cost Saved from partnerships

        • $5000 - $7000

      • Tech-Startups

        • Sourhouse (https://sourhouse.co/)

          • Month-long campaign focused on the Sourdough community to host in-person events, online bake-along, and giveaways

        • Drinksool (https://www.drinksool.com)

          • Makku sponsorship for Poom’s community event, collaborate on social media posts for Makku-based recipe.

        • Nimbus Cloud Kitchen

          • Discounted rate to host community baking events.

        • Wework

          • Partnered with Wework’s community Team to host a networking event.

      • Non-profits

        • Father’s Heart Ministry

          • Donated Ticket Proceed from a Poom community meetup.

          • Donated pies from Poom’s community baking event.

      • Events

        • ‘Breaking Bread’ In-person Event (55 Attendees)

        • ‘Make your Starter’ Online Event (80 RSVP’s)

        • ‘Sourdough Hour’ In-person Event (70 Attendees)

        • ‘Bake N’ Sip’ community baking event in-person (15 Attendees)

    • Total Revenue: $400

      • Influencers

        • 20 Bakers to serve as an ambassadors

          • Hannah S - Baking Blogger working in Healthcare Finance.

            • “I’ve really enjoyed how open and inviting everyone has been! i’ve felt a sense of community from the app and folks involved which has been really fun to see and be part of”

          • Jonah Nigh - Baking TV show competition winner working in Business Development at New School.

            • “I am grateful to be part of a movement led by AAPI that promotes a culture of sharing and celebration of different cultures through the lens of food and nourishment.”

          • Stephanie Wei - Baking Blogger who’s a college student.

            • “I love meeting and connecting with new people not only around my neighborhood but also in the city.”

          • Sarah C.- Hobby baker working in marketing at a tech startup.

            • “It’s such a fun way to meet new people in my block who appreciate my baked goods - so rewarding!”

    • Digital Marketing

      • Total Cost

        • $500

    What’s coming up: (Next 5 months)

    • Product to mature as we add features per User feedback-

      • Poom Activity Tab

        • Poom Event Announcement

        • Who joined Poom

        • Who claimed Poom

        • Who sent Poom request

        • Who left a review on Who

        • Who commented on Poom

        • Who liked what

        • Poom system Message

      • Poom Community Tab

        • Share Ingredients

        • Share recipes and ideas

        • Share gratitude

    • Events

      • Community Baking Event (Reserved for 15)

      • Oculus Startup Activation Pop-up (Tentative)

      • Christmas themed online event with the community (Reserved for 20)

    Total Revenue Expected:  $15K

  • Contact Us

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