Jennifer R

I am a journalist-turned-baker who launched my cottage business, Heimishe Bilkaleh, in August 2021. I created it as a meaningful way to count down to my daughter's bat mitzvah, and chose various charities to which we donated proceeds. The business name pays homage to my grandfather, a Holocaust survivor, whose nickname was Moishele Bilkaleh and whose grandparents ran a bakery in Poland. Heimishe Bilkaleh specializes in traditional Jewish pastry called Rugelach, made from rich, buttery dough filled with sweet fillings such as fruit preserves, nuts, chocolate, or cream cheese. I donate a portion of proceeds to different charities chosen by my daughter.